Brothers in Gaming and Tech
Everyone who makes graphics cards wants to get high sales. The issues lies in that the bill-of-materials cost for everyone is the same: buy the reference design and chips all from NVIDIA. In order to stand out from the crowd you have to add value to the card, either by changing the design on the PCB, adding a different cooler, or just some way of adding something extra. Zotac have been doing this for some time with their AMP! range of GPUs, and the GTX 780 now gets the same treatment.
The tri-fan design is aimed at lowering temperatures over the reference design, and the AMP! editions often come pre-overclocked – the GTX 780 AMP! is no exception. This card is set to run at 1006 MHz stock (1059 MHz boost), along with 3 GB of GDDR5 memory set at 6.2 GHz (=1550 MHz).
In the spirit of giving games away with GPUs, the Zotac card comes with a Splinter Cell Compilation game voucher, featuring codes for downloadable versions of Splinter Cell Double Agent, Splinter Cell Conviction and Splinter Cell Blacklist (to be released summer 2013).
This card is currently available at Amazon for £653, however this looks like a pre-order price from a reseller. I would expect this card to be more around £580 when it is fully released.